Kashi in another lawsuit over labeling

What’s in your cereal?
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Kashi, and parent Company Kellogg’s, have once again found themselves in a class action lawsuit.  A California consumer named Nadine Saubers filed a suit last Monday claiming Kashi’s products are mislabeled.

The lawsuit (entitled Nadine Saubers v. Kashi Co., Case No. 13-cv-00899, U.S. District Court for the Southern District of California) states “Nearly all of Kashi’s products’ labels list ‘evaporated cane juice’ as an ingredient despite the fact that the FDA has specifically warned companies not to use the term because it is ‘false and misleading,’ is not ‘the common or usual name of any type of sweetener,’ and the ingredient is not, in fact, juice.”

The lawsuit is alleging that Kashi and Kellogg’s are not fully disclosing how much sugar is in a product by using words like ‘cane juice’ instead of sugar.  This is very upsetting for people like us who are avid label readers and consciously watching what we feed our families.  We put our trust in Companies like Kashi who flaunt their ‘wholesomeness’ on their commercials, advertising and marketing.

This unfortunately isn’t Kashi (or Kellogg’s) first go around in a class action lawsuit.  In Sept 2011 a similar lawsuit was filed regarding Kashi’s labeling, or lack thereof.   This lawsuit was filed claiming Kashi was lying to consumers by deliberately mislabeling its products as “All Natural” and free of GMOs.  The list of ingredients in some Kashi products are not natural in any way.  They are synthetically produced ingredients as well as ingredients that are bathed in the chemicals used for gasoline refining.

Kashi belongs to a non profit organization called The Non-GMO Project.  This is an organization that acts as a third party to ensure the products we are eating actually do not contain GMOs.  They pride themselves on educating consumers and working closely with food manufacturers and seed growers to avoid the cross contamination of GMO to non GMO seeds in the fields.

They currently have eleven products verified as Non-GMO:kashi1

  • 7 Whole Grain Flakes
  • 7 Whole Grain Pilaf
  • 7 Whole Grain Puffs
  • Autumn Wheat
  • Cinnamon Harvest
  • Island Vanilla and
  • Strawberry Fields
  • Simply Maize
  • Indigo Morning
  • Berry Fruitful
  • Black berry Hills

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Here is Kashi’s Mission and Vision statements directly from their website:

MISSIONSoybeans Growing The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices.

VISION Our shared belief is that everyone deserves an informed choice about whether or not to consume genetically modified organisms.
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If you look at their website they boast about their stance against GMOs.  However, based on testing by Cornucopia, some of Kashi’s products contain GMOs, which Cornucopia feels confuses consumers and undermines the regulated “organic” label.

A Kashi consumer affairs employee, Rick Duran, told a Cornucopia staff member that “no actual testing” of their cereal products had been performed.  I find this outrageous!

Cornucopia “purchased a readily available box of Kashi’s GoLean® cereal from a Whole Foods store.  Then sent a sample to an accredited national lab for testing, finding that the soy in the natural cereal was 100% GMO.”

Click here to read Cornucopia’s Cereal Crimes and view a short video.  And click here for their Organic Cereal Scorecard which I really like and find useful when trying to meander through all these claims.

I find it very puzzling that Kashi would use products that contain GMOs when their entire mission is against it.  I will be following this story very closely.

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  1. [...] Laugh at Pepsi’s indecent exposure all you want, but this opposite world “Emperor’s New Clothes” story really came about because “natural” is a classic marketing weasel word that doesn’t mean much of anything at all. It’s true that the FDA can’t seem to make up its mind about labeling standards, but let’s face it: the only food that’s truly “natural” is the tomato you grew in your backyard. And it’s not like Naked is the only offender. The same attorney who filed this juice suit way back in 2011 also accused Kashi, aka Edible Cardboard & Company, of using synthetic elements in its products while proclaiming their nutritional properties to anyone within earshot and participating in a non-profit group called The Non-GMO Project. [...]

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